XQ Institute Super School Initiative

HOW MIGHT WE inspire a nation to rethink what the American high school can—and must—become for students of all backgroundS?

Context
XQ is a growing and passionate network of educators, students, families, and civic-minded citizens reimagining high school education in the United States. Their mission is to fuel America’s collective creativity to transform high school so every student succeeds. They want to see that change underway in every high school and in every community. They partnered with SYPartners for their digital strategy and movement architecture.

ROLES AND RESPONSIBILITIES

  • Led Experience Design and research for digital products and touchpoints.

  • Collaborated with a team of Strategist on movement systems thinking and framework.

  • Collaborated with Product Manager on product definition, and business goals.

  • Collaborated with Visual Designer on digital content generation and branding.

Passport to College Digital Product Strategy
The XQ Passport to College provides underserved students with tips & tools they can use to be sure they graduate high school prepared to succeed in the next stage of their life. SYPartners developed content and a digital strategy to insure this tool was accessible and usable to all students.

 

Architecting a National Movement
Our team of Experience Designers and Strategists developed a framework and supporting content to engage students and activate schools across the country. We designed both physical and digital touchpoints that inspire students and empower their own agency in preparing themselves for life after high school.

Product Testing
I developed a prototype to test content, concepts, and usability with students, teachers, and guidance counselors.

Passport to College prototype used in concept validation and product testing.

On boarding workflow, chatbot overlay collects data to personalize content.

Final Passport to College (re-named College Pathfinder) launched in conjunction with the movement kick-off

Developing a Strategic Framework
I worked with a team of strategists to help develop a movement framework culminating in a national television event kick-off.