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SYPartners Superpowers iPhone App 

HOW MIGHT we TRANSLATE sypartners’ POPULAR Team STRENGTH FINDER CARD DECK TO A DIGITAL EXPERIENCE?

Context
SYPartners developed over decades of experience an expertise in helping teams mature within organizations. Inside their framework of individuals, teams, and organizational scale—SYP created a methodology for self evaluation. This method first manifested itself as a popular physical card deck and the product team was tasked to explore the viability of a corresponding digital experience.

ROLES AND RESPONSIBILITIES

  • Led discovery and validation product research and synthesis.

  • Managed Experience Designer in developing interaction paradigms and UI design.

  • Collaborated with Product Manager and Lead Technologist on product definition and business goals.

Discovery and Validation Product Research
The Superpowers Digital Team formed the hypothesis that an algorithmic re-sorting of selected scenarios would combat a potential bias that may occur with the current physical card deck—where users must evaluate a new card pulled from the deck against the current card they already chose. In particular order effects bias may influence users to keep their original selections. 

 

Re-architecting the Navigation Paradigm
After taking an early React JS prototype into the field and testing with a large non-profit’s leadership team in the midst of organizational transformation—insights were synthesized that led to a restructuring of key user flows.

The new navigation paradigm displays a user’s superpowers within the larger context of all superpowers contained in the app. This new architecture conforms to the mental model users had that the app’s value was found less in the assigned superpower derived from self diagnosis and more in the unique taxonomy of all possible superpowers.

Product Launch
The updated designs were incorporated in the final build and the app was launched in 2018 to positive user reviews.

The Superpowers App by SYPartners was nominated for a Webby in the Lifestyle Apps category. 

The category consists of mobile sites or apps developed specifically for handheld devices that feature commentary, commerce, and advice on lifestyle and living topics. These mobile sites or apps touch on the personal side of life by providing information and resources that allow people to live on their own terms.

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