DramaType — Expressive Typography App for Dramatic Text 

How might we bridge the gap between the static text of scripts and their intended performance?

Designed an interactive tool that facilitates non-designers in visualizing dramatic performances through expressive typography. Diagrammed and articulated the dramatic process based on extensive research interviews. Conducted task oriented prototype testing, video ethnography, data analysis, and scenario and persona building. Developed information architecture, flow charts, mapped functionality, and designed user interface for a software tool based on a comprehensive investigation of the dramatic process and its inherent user needs. Created user interface styles, site maps, schematics, process diagrams, feature lists, visual specification, and other artifacts to describe the intended user experience. Defined software architecture and navigation that served as a blueprint upon which all other aspects of design and functionality were built.

Roles and Responsibilities

  • UX Design thesis at Carnegie Mellon University's (CMU) Master of Design program.
  • Conducted extensive discovery and validation research with CMU's School of Drama students.
  • Visual UI design, wireframing, paper prototyping, and product animation to articulate and test the product functionality and feel.