B&N Kids' Expert Circle—Digital Editorial Design
How might we build the Barnes & Noble brand as a thought leader in the child development space?
The sample wireframes above reflect the first phase of a large targeted marketing effort aimed at parents to establish Barnes & Noble as a thought leader in the child development space. This digital editorial release was in conjunction with a Kids' Club dashboard page (see BN Kids' Club), both of which were launched during the holiday season. A user experience challenge for this digital publication design was to establish a UI framework where child experts, curated article themes, and relevant products were all discoverable and easy to process within the context of each other.
Roles and Responsibilities
UX Design Lead on agile product
Collaborated with Product Manager on product definition and business goals.
Collaborated with Lead Visual designer on branding.
Collaborated with team of engineers on technical constraints and usability needs.
Collaborated with Senior Information Architect on wireframe design.